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The corporate philosophy of LOTTE is to provide an abundant lifestyle and dreams to customers and so we have established the following Seven Principles to accomplish that. As a good corporate citizen, we share the spirit of the Corporate Behavior Charter with all Group employees and to achieve this we are taking on some of the responsibility for creating a new society that is abundant and sustainable.
 LOTTE provides products and services in the spirit of service to contribute to an abundant life for people by not forgetting the starting point that "the most important customer is the consumer."  LOTTE searches for creative ideas in a variety of business areas and takes on the challenge to implement them.  LOTTE provides the best products and services by using the best ingredients, technology, and equipment. 
 Provide suitable sanitation and quality control systems to provide safe and worry-free high-quality products and services to provide customers with dreams and an abundant lifestyle.  Comply with laws and expand business activities in a fair and transparent manner and always conduct business appropriately.  Provide the required information in a timely manner and communicate broadly with society.  Value the character, personalities, and diversity of workers and maintain a safe and work-friendly workplace.  Address the environmental problem from a global perspective and promote reduction of the environmental load and environmental preservation.  As a good corporate citizen, have the spirit of service and actively engage in activities that contribute to society.  Obey international rules, comply with local laws, and observe local cultural norms and customs while contributing to the development of the corresponding country or region in all international business activities.
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