Lotte has exceeded the bounds of a sweets producer to become a total lifestyle company by having businesses in a diverse range of areas making it a large and vibrant company.

Lotte is at the center of the Group which achieves dynamic business development through mutual links among the Group companies active in a wide range of business areas, such as Lotte Shoji, which has a powerful sales network, Lotteria in fast foods, Lotte Health Products, which gave birth to Hokaron, and Lotte Ice Cream, which produces ice cream.
Quality Lotte personnel are active in each of these business fields.

Overseas, Lotte has expanded into business in a wide range of areas in 9 countries, such as the South Korea Lotte Group in areas like foodstuffs, hotels, construction, and professional baseball, as well as Lotte USA and Lotte Thailand, to allow Lotte to expand the dream of deliciousness and fun around the world.