The Lotte Group aims to transcend the boundaries of a general sweets producer to become a total lifestyle company. Taken together, the Lotte Group companies produce over 200 kinds of sweets that are sold in over 70 countries. Lotte is expanding its operations as a global company from is core markets in Asia and America to create a global network that spans the globe and has made it No.1 in Asia and No.3 globally in chewing gum.

Overseas, Lotte has expanded into business in a wide range of areas in 9 countries, such as the South Korea Lotte Group in areas like foodstuffs, hotels, construction, and professional baseball, as well as Lotte USA and Lotte Thailand, to allow Lotte to expand the dream of deliciousness and fun around the world.