LOTTE

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STORY

The members of BTS have gotten together to enjoy a pajama party in their room, with its stylish Scandinavian interior.
Various members say “I want...” followed by “After meals,” “After brushing teeth,” or “Before going to bed.”
The others search the room to see if they can find the correct item.
Were they able to find what the member actually wanted?
Please enjoy their comic antics in these three videos.

The members also appear solo in short videos for“After brushing teeth”!

The members also appear solo in short videos for“After meals”!

The members also appear solo in short videos for“Before going to bed”!

Focus on the members with a different atmosphere than usual!

Smile to Smile Project Smile to Smile Project

What sorts of smiles did you see today?
From a big laugh to an awkward grin,
Every day is filled with all kinds of smiles.

LOTTE XYLITOL, a product that set out to rid the world of cavities and bring smiles to people's faces, is teaming up with BTS, a group whose music constantly spreads smiles across the world.
Together we’ve launched the Smile to Smile Project with the goal of celebrating the smiles that brighten our lives every day.

The Smile to Smile Project is based on the idea that a single smile can make us feel happier and bring other people to smile – eventually spreading smiles across the entire world.

As a globe-spanning* project, which includes the participation of LOTTE WELLFOOD (South Korea), the Smile to Smile Project has been launched in Japan in addition to Vietnam, Indonesia, Thailand, Taiwan, and the United States.

Because each smile sparks more smiles, and a world filled with smiles means a world with more hope.

*Dates and details are subject to change depending on location.

BTS

BTS swept the newcomer awards in South Korea after they debuted in 2013 and has gone on to become the premier boy group representing South Korea in both popularity and critical acclaim.
They continually break records on the world's leading music charts.

Since 2019 they have participated in the Grammy Awards for four consecutive years. BTS gave a featured performance at the 63rd Grammy Awards, where they became the first Korean popular music act to be nominated in the "BEST POP DUO / GROUP PERFORMANCE" category.

At the 64th Grammy Awards, they were nominated in the same category for the second consecutive year, and their exciting performance captivated music fans worldwide.

They were also nominees at the 65th Grammy Awards, making them the first Korean artists to be nominated for three consecutive years, this time including the "Best Music Video" category.

The whirlwind success of BTS has made them famous beyond Asia to include North America, South America, Europe, and the Middle East, establishing them as truly world-class artists.

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