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XYLITOL® × BTS

Good Teeth,Good Smile.

Products

BTS デザイン
8.2 新発売

キシリトールガム
〈グレープ&ピーチ〉
アソートボトル

Movie

TV CM

  • HOT

  • LEISURE

  • MIRROR

Special Movie

Campaign

XYLITOL Good Teeth, Good Smile.キャンペーン

2022.7.19(tue)10:00〜2022.8.21(sun)23:59

What kind of smiles did you see today?
Whether it’s howling laughter or an awkward smile,
each day is full of moments that make us smile.

LOTTE XYLITOL, a product that set out to rid the world of cavities and fill peoples’ mouths with smiles,
is teaming up with BTS, a group whose music continues to spread smiles across the world.
Together we’ve started the Smile to Smile Project with the goal of celebrating the smiles that brighten our daily lives.

Because one smile leads to another, and a world with more smiles means a world with more hope.

The Smile to Smile Project is based
on the idea that with a single smile,
we can contribute to our own well-being,
while simultaneously bringing a smile to others,
eventually spreading smiles
across the entire world.
As a globe-spanning* project
that includes the participation
of LOTTE CONFECTIONERY (South Korea),
the Smile to Smile Project is intended to start
in Japan and continue on to
Vietnam, Indonesia, Thailand, Taiwan,
the United States of America.
*Dates and details are subject to change depending on area.

The world is still facing uncertain
times and a future that remains unclear.
BTS has continued to encourage and bring smiles
to youths around the world
even during these difficult days.
LOTTE XYLITOL sympathizes with these efforts and is providing smiles
to the world while communicating the power of
XYLITOL to a wider audience.

BTS
BTS, an acronym of Bangtan Sonyeondan or "Beyond the Scene," is a GRAMMY-nominated South Korean group that has been capturing the hearts of millions of fans globally since its debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, BTS has established themselves as 21st century pop icons breaking countless world records. While impacting a positive influence through activities such as the LOVE MYSELF campaign and the UN 'Speak Yourself' speech, the band has mobilized millions of fans across the world [named ARMY], collected six No.1 Billboard Hot 100 singles in a span of a year and just over a month, performed multiple sold-out stadium shows across the world. They were also named TIME's Entertainer of the Year 2020. BTS was nominated two years in a row for Best Pop Duo/Group Performance at the 63rd and 64th GRAMMY Awards and has been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards [Artist of the Year 2021] and MTV Video Music Awards.