About SASHA? -Beautifully Layered Textures-

"SASHA" is made by cutting a woven-style chocolate created by layering 1,350 fine strands, each approximately 1.5mm thickness
It features a beautiful appearance created by the interweaving of dark and white, along with its distinctive crispy texture

Product information

SASHA

「The name SASHA is written using a kanji character that means “sheer, woven fabric.” Please enjoy its beautiful appearance and delicate, crispy texture, created by carefully weaving together fine strands of dark and white.

SASHA<STRAWBERRY>

Experience the sweet and tangy flavor of strawberries paired with SASHA’s signature delicate, crispy texture. Discover the harmonious blend of three distinct flavors such as strawberry, white, and dark chocolate in every bite.

SASHA<MATCHA>

Enjoy the beautiful appearance, the delicate crispiness, and the smooth, melting sensation of matcha.
Indulge in the premium taste that perfectly combines Uji matcha with white and dark chocolates.

How Sasha is Made

Sasha is crafted by meticulously layering delicate lines of chocolate, each just 1.5mm thin.
In total, approximately 1,350 individual lines are woven together.
This creates a large, elegant sheet of chocolate that resembles woven fabric, which is then carefully cut into perfect, bite-sized pieces.

▶︎Click here for "How Sasha is Made"

The Birth of “SASHA“

In 1995, we set out to create a chocolate with a shape and texture unlike anything that came before.
During a brainstorming session, one of the developers placed a piece of fabric purchased locally and put on the table and suggested: "What if we created a chocolate product by layering thin, thread-like lines, just like this fabric?“

Initially, the project began under the name "Mesh Choco," not "Sasha." Countless trials were held to refine the design—striving to make the chocolate so delicate that you could see through the gaps in the mesh.

Through continuous trial and error, we succeeded in crafting an unprecedented product that combines a visually stunning appearance with a delicate, crispy texture.

This was the moment of birth for Sasha—a beloved chocolate that continues to be cherished today, even after nearly three decades.

Package history

  • 1st Generation: 1995

  • 2nd Generation: 2004

  • 3rd Generation: 2008

  • 4th Generation: 2013

  • 5th Generation: 2017

  • 6th Generation: 2021

The Best Way to Eat “SASHA”

  • Step 1
    Preparing
    for the Perfect Crunch.
    Chill your SASHA
    in the refrigerator.
    冷蔵庫で冷やしているイメージ写真
  • Step 2
    Enjoy the beautiful
    appearance.
    Please enjoy the unique
    and delicate patterns,
    each one distinct.
    紗々の模様がよく見えるようにお皿に1枚1枚並べている写真
  • Step 3
    Savoring
    the Flavor
    Place the chocolate on
    your tongue with
    the flavored side
    facing down.
    裏面を上向きに手に取っている写真 紗々の表面と裏面の写真
  • Step 4
    Experience
    the texture.
    Savor the delicate crunch and smooth,
    melt-in-your-mouth chocolate.