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Corporate Philosophy

LOTTE Polices
LOTTE Logo LOTTE Group Mission LOTTE Values LOTTE Group Way
Policy on QualityPolicy on ProcurementPolicy on Environmental
Policy on Human ResourcesPolicy on Human Rights
Policy on SustainabilityPolicy against Anti-Social Forces

Corporate Message

The company name ”LOTTE” was taken from "Charlotte" , the character in the novel "The Sorrows of Young Werther" written by the German great author Goethe.

LOTTE envisions to be loved by everyone through enriching their lives, just like she has done.

LOTTE Group Philosophy


LOTTE Group Mission
We enrich people’s lives by providing superior products and services that our customers love and trust.

LOTTE Values
User Oriented
Seeing things from the consumer’s point of view

Continuously searching for creative ideas

Pursuing the highest quality in every area

Behavior Charter

LOTTE Group Way

Safety 1. We provide safe, high-quality products and services.
Fair 2. We are fair and compliant with laws and regulations.
Communication 3. We disclose relevant information.
Employees 4. We value and care for all our employees.
Environment 5. We make efforts in addressing environmental problems.
Contribution to Society 6. We make efforts to contribute positively to the society.
Local Communities 7. We work with local communities around the world.