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President Message

President / Representative Director Eiichi Gochou
President / Representative Director
Eiichi Gochou

Since Lotte was founded in 1948, our business has been centered around the manufacture and sale of confectionary and ice cream, guided by our corporate philosophy of “We enrich people’s lives by providing superior products and services that our customers love and trust.” I am profoundly grateful for the support of all our stakeholders, including customers and business partners.

The company’s name, Lotte, was derived from Charlotte, the heroine of The Sorrows of Young Werther, by the great German author Goethe. Our corporate message, “Sweetheart of Your Mouth,” embodies Lotte’s desire to always be loved by everyone, just as Charlotte is known as the “eternal love.”

The three values that we have cherished since our foundation, “User Oriented,” “Originality,” and “Quality” permeate all of our corporate activities, and we have achieved food safety, top quality raw materials, advanced manufacturing technology, differentiated products, unique advertising, and sales activities closely aligned with customers.

We will continue to rise to new challenges, and hope that our confectionary and ice cream will bring new values to the world that enrich not only people’s food and health, but also their hearts. This is the kind of innovation we pursue at Lotte.

At the same time, modern society faces an array of issues including environmental challenges. Contributing to solutions to such problems through our business activities will be a priority for Lotte as we move forward.

Lotte will continue to create new values and devise resolutions to issues facing society, a stance we have termed “Lotte-novation.” Together with our stakeholders, we will strive to create a sustainable society.

I look forward to your continued support.